Albacher, o bere noua pe piata premium
Vineri, 27 Iunie 2008, ora 22:38
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Cu toate ca primele cutii si PET-uri au
fost scoase pe piata luna trecuta, fabrica a fost inaugurata oficial ieri.
Constructia unitatii a inceput in luna
iulie a anului trecut, iar investitia a depasit 40 de milioane de euro. Terenul
cumparat de companie in Sebes, zona Lancram, localitatea natala a poetului
Lucian Blaga, pe care a fost construita fabrica, are 25 de hectare. Tot acolo,
cu 4 milioane de euro grupul isi contruieste doua depozite din centrul logistic
national unde vor ajunge apa, sucurile si cafeaua inainte de a fi
comercializate.
Productie de un milion de hectolitri pe an
Fabrica de la Sebes a fost proiectata de
specialisti germani. In prezent, cei 230 de angajati ai unitatii supravegheaza
procesul de productie a berii, care este complet automatizat.
Unitatea poate imbutelia un volum de un
milion de hectolitri de bere pe an. Daca vanzarile vor merge bine, cu circa 15
milioane de euro capacitatea de imbuteliere poate fi extinsa la 2 milioane de
hectolitri, a declarat Octavian Cretu, presedintele grupului Romaqua- Borsec,
ieri, dupa inaugurare. „Ne propunem sa avem o cota de 4-5% din piata berii in
2008. Nu luam din cota nimanui. Vom creste datorita cresterii naturale a pietei“,
a precizat el. Principalii competitori ai noii beri marca Romaqua-Borsec sunt
Bergenbier, Golden Brau si Timisoreana.
Dupa ce a pus pe picioare fabrica de bere
de la Sebes, urmatoarea investitie a grupului Romaqua-Borsec va o unitate de imbuteliere
a apei minerale la Miercurea Ciuc. Potrivit lui Octavian Cretu, punerea in functiune
a noii fabrici de apa va costa aproximativ 10 milioane de euro.
Locul 5 la consumul de bere
Romanii
se afla printre cei mai insetati bautori de bere din Europa, fiind depasiti
doar de cehi, nemti, belgieni si austrieci, potrivit datelor Asociatiei Berarii
Romaniei. Anul trecut, romanii au consumat circa 18,7 hectolitri de bere.
Pe piata locala, patru mari companii
internationale detin mai multe marci - Heineken, SABMiller, InBev, si
Carlsberg. Acestea totalizeaza 80% din vanzari. Cea mai consumata marca de bere
din segmentul mainstream, in care se inscrie si Albacher, este Timisoreana,
urmata de Bergenbier si Goldenbrau.
Sursa: Business24