Peste 90% din spoturile sociale difuzate pe TV sunt negative si nu ajuta la educarea populatiei

Normal

0

false

false

false

EN-US

X-NONE

X-NONE

MicrosoftInternetExplorer4

DefSemiHidden="true" DefQFormat="false" DefPriority="99"

LatentStyleCount="267">

UnhideWhenUsed="false" QFormat="true" Name="Normal"/>

UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>

UnhideWhenUsed="false" QFormat="true" Name="Title"/>

UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>

UnhideWhenUsed="false" QFormat="true" Name="Strong"/>

UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>

UnhideWhenUsed="false" Name="Table Grid"/>

UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>

UnhideWhenUsed="false" Name="Light Shading"/>

UnhideWhenUsed="false" Name="Light List"/>

UnhideWhenUsed="false" Name="Light Grid"/>

UnhideWhenUsed="false" Name="Medium Shading 1"/>

UnhideWhenUsed="false" Name="Medium Shading 2"/>

UnhideWhenUsed="false" Name="Medium List 1"/>

UnhideWhenUsed="false" Name="Medium List 2"/>

UnhideWhenUsed="false" Name="Medium Grid 1"/>

UnhideWhenUsed="false" Name="Medium Grid 2"/>

UnhideWhenUsed="false" Name="Medium Grid 3"/>

UnhideWhenUsed="false" Name="Dark List"/>

UnhideWhenUsed="false" Name="Colorful Shading"/>

UnhideWhenUsed="false" Name="Colorful List"/>

UnhideWhenUsed="false" Name="Colorful Grid"/>

UnhideWhenUsed="false" Name="Light Shading Accent 1"/>

UnhideWhenUsed="false" Name="Light List Accent 1"/>

UnhideWhenUsed="false" Name="Light Grid Accent 1"/>

UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>

UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>

UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>

UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>

UnhideWhenUsed="false" QFormat="true" Name="Quote"/>

UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>

UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>

UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>

UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>

UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>

UnhideWhenUsed="false" Name="Dark List Accent 1"/>

UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>

UnhideWhenUsed="false" Name="Colorful List Accent 1"/>

UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>

UnhideWhenUsed="false" Name="Light Shading Accent 2"/>

UnhideWhenUsed="false" Name="Light List Accent 2"/>

UnhideWhenUsed="false" Name="Light Grid Accent 2"/>

UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>

UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>

UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>

UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>

UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>

UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>

UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>

UnhideWhenUsed="false" Name="Dark List Accent 2"/>

UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>

UnhideWhenUsed="false" Name="Colorful List Accent 2"/>

UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>

UnhideWhenUsed="false" Name="Light Shading Accent 3"/>

UnhideWhenUsed="false" Name="Light List Accent 3"/>

UnhideWhenUsed="false" Name="Light Grid Accent 3"/>

UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>

UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>

UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>

UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>

UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>

UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>

UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>

UnhideWhenUsed="false" Name="Dark List Accent 3"/>

UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>

UnhideWhenUsed="false" Name="Colorful List Accent 3"/>

UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>

UnhideWhenUsed="false" Name="Light Shading Accent 4"/>

UnhideWhenUsed="false" Name="Light List Accent 4"/>

UnhideWhenUsed="false" Name="Light Grid Accent 4"/>

UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>

UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>

UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>

UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>

UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>

UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>

UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>

UnhideWhenUsed="false" Name="Dark List Accent 4"/>

UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>

UnhideWhenUsed="false" Name="Colorful List Accent 4"/>

UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>

UnhideWhenUsed="false" Name="Light Shading Accent 5"/>

UnhideWhenUsed="false" Name="Light List Accent 5"/>

UnhideWhenUsed="false" Name="Light Grid Accent 5"/>

UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>

UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>

UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>

UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>

UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>

UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>

UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>

UnhideWhenUsed="false" Name="Dark List Accent 5"/>

UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>

UnhideWhenUsed="false" Name="Colorful List Accent 5"/>

UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>

UnhideWhenUsed="false" Name="Light Shading Accent 6"/>

UnhideWhenUsed="false" Name="Light List Accent 6"/>

UnhideWhenUsed="false" Name="Light Grid Accent 6"/>

UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>

UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>

UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>

UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>

UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>

UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>

UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>

UnhideWhenUsed="false" Name="Dark List Accent 6"/>

UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>

UnhideWhenUsed="false" Name="Colorful List Accent 6"/>

UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>

UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>

UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>

UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>

UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>

UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>

/* Font Definitions */

@font-face

{font-family:"Cambria Math";

panose-1:2 4 5 3 5 4 6 3 2 4;

mso-font-charset:0;

mso-generic-font-family:roman;

mso-font-pitch:variable;

mso-font-signature:-1610611985 1107304683 0 0 159 0;}

@font-face

{font-family:Calibri;

panose-1:2 15 5 2 2 2 4 3 2 4;

mso-font-charset:0;

mso-generic-font-family:swiss;

mso-font-pitch:variable;

mso-font-signature:-1610611985 1073750139 0 0 159 0;}

/* Style Definitions */

p.MsoNormal, li.MsoNormal, div.MsoNormal

{mso-style-unhide:no;

mso-style-qformat:yes;

mso-style-parent:"";

margin-top:0in;

margin-right:0in;

margin-bottom:10.0pt;

margin-left:0in;

line-height:115%;

mso-pagination:widow-orphan;

font-size:11.0pt;

font-family:"Calibri","sans-serif";

mso-ascii-font-family:Calibri;

mso-ascii-theme-font:minor-latin;

mso-fareast-font-family:Calibri;

mso-fareast-theme-font:minor-latin;

mso-hansi-font-family:Calibri;

mso-hansi-theme-font:minor-latin;

mso-bidi-font-family:"Times New Roman";

mso-bidi-theme-font:minor-bidi;

mso-ansi-language:RO;}

p.MsoNoSpacing, li.MsoNoSpacing, div.MsoNoSpacing

{mso-style-priority:1;

mso-style-unhide:no;

mso-style-qformat:yes;

mso-style-parent:"";

margin:0in;

margin-bottom:.0001pt;

mso-pagination:widow-orphan;

font-size:11.0pt;

font-family:"Calibri","sans-serif";

mso-ascii-font-family:Calibri;

mso-ascii-theme-font:minor-latin;

mso-fareast-font-family:Calibri;

mso-fareast-theme-font:minor-latin;

mso-hansi-font-family:Calibri;

mso-hansi-theme-font:minor-latin;

mso-bidi-font-family:"Times New Roman";

mso-bidi-theme-font:minor-bidi;

mso-ansi-language:RO;}

.MsoChpDefault

{mso-style-type:export-only;

mso-default-props:yes;

mso-ascii-font-family:Calibri;

mso-ascii-theme-font:minor-latin;

mso-fareast-font-family:Calibri;

mso-fareast-theme-font:minor-latin;

mso-hansi-font-family:Calibri;

mso-hansi-theme-font:minor-latin;

mso-bidi-font-family:"Times New Roman";

mso-bidi-theme-font:minor-bidi;}

.MsoPapDefault

{mso-style-type:export-only;

margin-bottom:10.0pt;

line-height:115%;}

@page Section1

{size:8.5in 11.0in;

margin:1.0in 1.0in 1.0in 1.0in;

mso-header-margin:.5in;

mso-footer-margin:.5in;

mso-paper-source:0;}

div.Section1

{page:Section1;}

-->

"Foarte multe spoturi sociale sunt ca

niste filme horror ce isi propun sa socheze si sa sperie in loc sa previna

producerea unui eveniment nedorit. Pentru a va face o idee legata de efectele

negative pe care le au acestea imaginati-va ce simte o persoana cu handicap

cand vede la televizor un film in care este prezentat un tanar, in scaun cu

rotile, care isi petrece ziua de nastere de unul singur? Mesajul spotului era

sa atraga atentia asupra marginalizarii acestor persoane si a adus de fapt un

afront persoanelor cu handicap intrucat si acesti oameni au prieteni si familie",

a explicat, potrivit NewsIn, presedintele Fundatiei pentru Integrarea si

Orientarea Socio-Profesionala a Tinerilor Handicapati - Licinium, Cosmin

Jurcan.

 

Acesta sustine ca romanii resping

instinctual mesajele spoturilor sociale negative pentru ca nu se pot asocia cu

persoana negativa prezentata in clipul publicitar.

 

"O persoana care vede la TV campania

de prevenire a accidentelor rutiere unde este aratat un barbat care isi pune

familia in saci de plastic nu se va pune niciodata in postura unui criminal.

Cum ar putea face el legatura intre alcool, viteza la volan si

accidente?", se intreaba ironic presedintele executiv al sindicatului

Profesionistilor din Industria de Divertisment - ARTIS, Cristian Prisecaru.

 

Actorul sustine ca, desi agentiile de

publicitate castiga foarte multe premii in strainatate, impactul difuzarii

acestor clipuri in randul opiniei publice din Romania este foarte mic.

 

Reprezentantii organizatiilor

non-guvernamentale (ONG) solicita agentiilor de publicitate sa renunte la

abordarea negativa a spoturilor sociale si le propun producatorilor de clipuri

ca inainte de producerea spoturilor sa consulte experti din cadrul fundatiilor

non-profit specializate, pentru cresterea impactului campaniilor in randul populatiei.