Disponibilizari la Starbucks

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Compania a deschis un numar mare de

cafenele in California si in Florida, zone afectate de criza creditelor

ipotecare. Acest lucru a determinat pierderea unui numar mare de consumatori.

Starbucks Corp. incearca sa le asigure angajatilor disponibilizati locuri de

munca in magazinele ramase deschise.

 

Stirea inchiderii celor 600 de cafenele a

venit la scurt timp dupa ce compania afirmase ca se va extinde si in Franta,

Marea Britanie si Germania in urmatorii trei ani, relateaza „Forbes“.

Conducerea este increzatoare ca inchiderea magazinelor va fi de bun augur

pentru companie, care va reusi sa indeplineasca planul de afaceri pentru

perioada 2009-2011.

 

Howard Shultz, fondatorul Starbucks, a

declarat pentru „New York Times“ ca, desi este o tactica riscanta, lantul de

cafenele va fi mai implicat in relatia cu clientii si va raspunde prompt

nevoilor si dorint elor acestora. Intre timp, conducerea companiei a anuntat ca

anuleaza toate proiectele de extindere.