Poiana se mut? in Bulgaria
Joi, 13 Noiembrie 2008, ora 00:28
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Potrivit Doinei Cavache, Corporate Affairs
Manager al Kraft Foods Romania, motivul inchiderii fabricii este
imposibilitatea dezvolt?rii capacit??ilor de produc?ie. „Dezvoltarea puternic?
a afacerii Kraft Foods Romania din ultimii ani a generat nevoi suplimentare de
capacit??i de produc? ie“, declar? ?i Lachlan Grave, director general al Kraft
Foods Romania.
„Datorit? limit?rilor de spa?iu in
cl?dirile existente ?i situ?rii unit??ii de produc?ie Kraft in mijlocul
ora?ului, cre?terea capacit??ii de produc?ie la Bra?ov nu este o op?iune
viabil?. Transferul produc?iei nu va afecta angajamentul nostru de a continua
dezvoltarea afacerii din Romania“, a spus Grave.
Cei de la Kraft aveau inten?ii s? vand?
cl?direa fabricii inc? din vara lui 2005, cand au cerut Prim?riei Bra?ov s?-?i
exercite dreptul de preemp?iune, cl?direa fiind intr-o zon? istoric?. Potrivit
Doinei Cavache, Kraft are 180 de fabrici la nivel mondial ?i nu dore?te s? fac?
o investi?ie greenfield in Romania in condi?iile in care are capacitate de
produc?ie in alte ??ri.
Venituri anuale de peste 37 de miliarde de
dolari
Pan? acum, investi?iile Kraft Foods in
Bra?ov s-au ridicat la 30 de milioane de dolari, potrivit estim?rilor companiei.
Recent, Kraft Foods Romania a intrat pe segmentul pr?jiturilor ambalate,
printr-un parteneriat cu compania romaneasc? Pan Group din Craiova. Investi?ia
comun? a celor dou? companii dep??e?te un milion de euro.
Lansarea pr?jiturilor ambalate Poiana Dulce
a urm?rit completarea portofoliului Kraft in Romania pe segmentul snackurilor
dulci, pe care compania vrea s? se impun? ?i cu biscui?ii LU. In 2007, a
preluat divizia de biscui?i dulci a companiei franceze Danone. Biscui?ii LU
sunt adu?i pe pia?a romaneasc? de la unit??ile de produc?ie de?inute de Kraft
din Cehia ?i Polonia. Kraft mai produce local ?i cafeaua Nova Brasilia, in
parteneriat cu Supreme Group, competitor pe pia?a ciocolatei.
Vanz?rile Kraft Foods Romania au urcat anul
trecut cu aproximativ 20% fa?? de 2006. Cifra de afaceri a companiei poate fi
estimat? astfel la peste 140 de milioane de euro la nivelul lui 2007, dup? ce,
in 2006, Kraft Foods a raportat Ministerului de Finan?e afaceri de 400 de
milioane de lei (114 milioane de euro).
La nivel global, Kraft are venituri anuale
care dep??esc 37 de miliarde de dolari, cu peste 100.000 de angaja?i ?i peste
180 de unit??i de produc?ie in intreaga lume. Compania este cotat? la indicele
bursier S&P 100 ?i Indicii Dow Jones ?i Ethibel.
PARCURS
Multina?ionalele pun bra?ovenii pe liber
Istoricul Kraft la Bra?ov incepe cu fabrica
de pr?jituri HESS infiin?at? in 1899. In 1925, fra?ii Stollwerk din Bratislava
i?i deschid ?i ei o fabric? de dulciuri. In 1954, cele dou? sunt na?ionalizate
?i unite in uzina de dulciuri „Dezrobirea“. In 1966, este redenumit? CIBO, iar
dup? 1991 devine „Poiana - Produse Zaharoase“, cump?rat? de Kraft Foods
Interna?ional in 1994. Kraft Foods este cea de-a doua mare companie din Bra?ov
care a anun?at plecarea din Bra?ov, dup? ce Colgate - Palmolive a anun?at c?
relocheaz? fabrica in Polonia. In plus, INA Schaeffler a decis c? nu va mai
prelungi contractele de munc? a 600 din cei peste 2.000 de salaria?i, in timp
ce Rolem Codlea, din grupul Draxlmaier, a anun?at c? in 2009 va disponibiliza
1.000 din cei 1.800 de angaja?i.
DIN ?AR?
R?v??ite de criz?
Companii „cu greutate“ continu? s? anun?e,
cu o frecven?? m?rit?, disponibiliz?ri sau reducerea produc?iei. „Criza
financiar? va determina concedieri de personal ?i la companii care lucreaz? in
Moldova ?i in sudul ??rii, f?r? a se limita la regiunea de vest“, a afirmat
ieri premierul C?lin Popescu-T?riceanu.
Valcea. La Combinatul Oltchim
Ramnicu-Valcea, 500 dintre angaja?i vor fi trimi?i acas? in perioada urm?toare,
iar capacitatea de produc?ie se va reduce, intre 20%, in luna noiembrie, ?i
40%, din cauz? c? vanz?rile au sc?zut drastic pe pia?a extern?. O parte sunt in
prag de pensionare.
Olt. Vimetco, ac?ionarul majoritar al Alro
Slatina, a anun?at ieri, printr-un comunicat interna?ional, c? va sc?dea anul
viitor produc?ia Alro Slatina cu pan? la 25% din capacitatea total? ?i va opera
„o reducere substan?ial? a personalului“. Pe de alt? parte, Gheorghe Dobra,
director general SC Alro Slatina SA, a declarat ieri c? nu ?tie nimic despre
acest demers.
Dolj. Uzina Electroputere Craiova se
confrunt? cu o criz? de lichidit?? i ?i, potrivit liderului de sindicat, Aurel
Bojenoiu, sunt probleme cu plata salariilor. „In prezent, banii de salarii nu
exist? in cont. Avem probleme cu lichidit??ile“, a afirmat directorul Cornel
Nica.
Dambovi?a. Liderul de sindicat al O?elinox
Targovi?te a anun?at ieri c? administra?ia a decis c? un num?r de 800 din cei
880 de angaja?i nu vor lucra intre 7 ?i 30 noiembrie.
Sursa: Business24